Rethinking the media audience [electronic resource] : the new agenda / edited by Pertti Alasuutari.

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can a...

Full description

Bibliographic Details

Online Access:	Full Text (via SAGE)
Other Authors:	Alasuutari, Pertti
Format:	Government Document Electronic eBook
Language:	English
Published:	London ; Thousand Oaks, Calif. : Sage Publications, 1999.
Subjects:	Mass media > Audiences.