Media economics [electronic resource] : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn.

In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues chang...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Hoskins, Colin
Other Authors:	McFadyen, Stuart, Finn, Adam, 1946-
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, ©2004.
Subjects:	Mass media > Economic aspects.