Marketing for Entrepreneurs : Concepts and Applications for New Ventures.

What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Crane, Frederick G. (Frederick Gerard), 1956-
Format:	eBook
Language:	English
Published:	Thousand Oaks : SAGE Publications, 2009.
Subjects:	Marketing > Management. Small business marketing. Marketing > Management Small business marketing