Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, ma...
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Full Text (via SAGE) |
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| Other Authors: | , |
| Other title: | Public relations |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
©2001.
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| Subjects: |
Table of Contents:
- Section 1. Defining the discipline
- section 2. Defining the practice
- section 3. In search of best practices
- section 4. Public relations in cyberspace
- section 5. Globalizing public relations.