Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, ma...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Other Authors:	Heath, Robert L. (Robert Lawrence), 1941-, Vasquez, Gabriel (Gabriel M.)
Other title:	Public relations
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, ©2001.
Subjects:	Public relations. Public relations