Handbook of services marketing & management [electronic resource] / Teresa A. Swartz, Dawn Iacobucci, editors.

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

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Bibliographic Details
Online Access: Full Text (via SAGE)
Other Authors: Swartz, Teresa A., Iacobucci, Dawn
Other title:Handbook of services marketing and management.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : Sage Publications, ©2000.
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Call Number: HD9980.5 .H36 2000eb
HD9980.5 .H36 2000eb Available