Handbook of services marketing & management [electronic resource] / Teresa A. Swartz, Dawn Iacobucci, editors.
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.
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Other Authors: | , |
Other title: | Handbook of services marketing and management. |
Format: | Electronic eBook |
Language: | English |
Published: |
Thousand Oaks :
Sage Publications,
©2000.
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Internet
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Call Number: |
HD9980.5 .H36 2000eb
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HD9980.5 .H36 2000eb | Available |