Inbound content : a step-by-step guide to doing content marketing the inbound way / Justin Champion.

"Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, conten...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Champion, Justin, 1986- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Subjects:	Marketing. Relationship marketing. Marketing Relationship marketing