Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors.

"This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing s...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Palmatier, Robert W. (Editor), Kumar, V., 1957- (Editor), Harmeling, Colleen M. (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2018]
Subjects:	Relationship marketing.