Global business value innovations : building innovation capabilities for business strategies / Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, editors.

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this bo...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Arora, Anshu Saxena (Editor), Bacouel-Jentjens, Sabine (Editor), Edmonds, Jennifer J., 1974- (Editor)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2018]
Series:	International marketing and management research.
Subjects:	International business enterprises > Management. International business enterprises > Marketing. Export marketing. Business planning. Business. Industrial management. Leadership. Colonies > Administration. Marketing.