No small change : why financial services needs a new kind of marketing / by Lucian Camp, Anthony Thomson.

A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.' And as a financial services m...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Authors:	Camp, Lucian, 1953- (Author), Thomson, Anthony, 1954- (Author)
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2018.
Subjects:	Financial services industry. Financial institutions > Marketing. Bank marketing. Bank marketing Financial institutions > Marketing Financial services industry