The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller.

The Strategy and tactics of pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motiv...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Nagle, Thomas T., 1951-
Other Authors:	Müller, Georg
Format:	eBook
Language:	English
Published:	New York, NY ; Abingdon, Oxon : Routledge, 2018.
Edition:	Sixth edition.
Subjects:	Pricing. Marketing > Decision making.