Winning with Customers : a Playbook for B2B.
Do Your Customers Make More Money Doing Business With You?. Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep unders...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2010.
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| Subjects: |
| Summary: | Do Your Customers Make More Money Doing Business With You?. Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Win. |
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| Physical Description: | 1 online resource (486 pages) |
| ISBN: | 9780470768495 0470768495 1282728873 9781282728875 |
| Source of Description, Etc. Note: | Print version record. |