Who donates in campaigns? : the importance of message, messenger, medium, and structure / David B. Magleby (Brigham Young University), Jay Goodliffe (Brigham Young University), Joseph A. Olsen (Brigham Young University)
"Campaigns cost money--a lot of money. In 2012, Mitt Romney, Barack Obama, and their allies collectively spent more than $2 billion in the race for the presidency, with both sides spending more than $1 billion. Looking just at money raised by the campaigns from individual donors, the Obama camp...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, United Kingdom :
Cambridge University Press,
2018.
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| Subjects: |
Norlin Library - Stacks
| Call Number: |
JK1991 .M254 2018
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|---|---|
| JK1991 .M254 2018 | Available Place a Hold |