Sport business analytics : using data to increase revenue and improve operational efficiency / [edited by] C. Keith Harrison, Scott Bukstein.

"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sal...

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Bibliographic Details

Other Authors:	Harrison, C. Keith (Editor), Bukstein, Scott (Editor)
Format:	Book
Language:	English
Published:	Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]
Series:	Data analytics applications.
Subjects:	Sports administration > Data processing. Sports administration > Decision making. Sports > Economic aspects. Sports > Marketing. Business planning. Strategic planning.