Sport business analytics : using data to increase revenue and improve operational efficiency / [edited by] C. Keith Harrison, Scott Bukstein.
"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sal...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, FL :
CRC Press, Taylor & Francis Group,
[2017]
|
| Series: | Data analytics applications.
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| Subjects: |
MARC
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| 245 | 0 | 0 | |a Sport business analytics : |b using data to increase revenue and improve operational efficiency / |c [edited by] C. Keith Harrison, Scott Bukstein. |
| 264 | 1 | |a Boca Raton, FL : |b CRC Press, Taylor & Francis Group, |c [2017] | |
| 300 | |a xxiii, 235 pages ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 490 | 1 | |a Data analytics applications. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Evolution and impact of business analytics in sport / Scott Bukstein -- Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Ticket markets in sport : Is the secondary market becoming the primary market? / Troy Kirby -- Customer relationship management and fan engagement analytics / Ray Mathew -- The Aspire Group's ticket marketing, sales, and service philosophy / Mchael Farris -- Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, Michael Byman -- Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc, Alexandra Gonzalez -- Communicating the value of sports sponsorship / Adam Grossman, Irving Rein -- Market research analytics and data-driven innovation / C. Keith Harrison, Suzanne Malia Lawrence -- Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Data visualization and data-driven storytelling / Ryan Sleeper -- Teaching a sport business analytics course / Michael Mondello. | |
| 520 | |a "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher. | ||
| 650 | 0 | |a Sports administration |x Data processing. | |
| 650 | 0 | |a Sports administration |x Decision making. | |
| 650 | 0 | |a Sports |x Economic aspects. |0 http://id.loc.gov/authorities/subjects/sh85126892. | |
| 650 | 0 | |a Sports |x Marketing. |0 http://id.loc.gov/authorities/subjects/sh2010114553. | |
| 650 | 0 | |a Business planning. |0 http://id.loc.gov/authorities/subjects/sh85032906. | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511. | |
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| 650 | 7 | |a Sports administration |x Data processing. |2 fast |0 (OCoLC)fst01130553. | |
| 650 | 7 | |a Sports |x Economic aspects. |2 fast |0 (OCoLC)fst01130450. | |
| 650 | 7 | |a Sports |x Marketing. |2 fast |0 (OCoLC)fst01130476. | |
| 650 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371. | |
| 700 | 1 | |a Harrison, C. Keith, |e editor. |0 http://id.loc.gov/authorities/names/n2016032518. | |
| 700 | 1 | |a Bukstein, Scott, |e editor. |0 http://id.loc.gov/authorities/names/n2016032519. | |
| 830 | 0 | |a Data analytics applications. |0 http://id.loc.gov/authorities/names/no2018101702. | |
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