Sloganization in language education discourse : conceptual thinking in the age of academic marketization / edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster.

"This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular sloga...

Full description

Bibliographic Details

Other Authors:	Schmenk, Barbara (Editor), Breidbach, Stephan (Editor), Küster, Lutz (Editor)
Format:	Book
Language:	English
Published:	Bristol ; Blue Ridge Summit : Multilingual Matters, [2019]
Subjects:	Language and languages > Study and teaching. Jargon (Terminology)