The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945.
Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Toronto :
University of Toronto Press,
1999.
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| Edition: | 74th ed. |
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Internet
Full Text (via ProQuest)Online
| Call Number: |
HM261.R53 1999
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| HM261.R53 1999 | Available |