Product innovation in the global fashion industry / Byoungho Jin, Elena Cedrola, editors.

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, rea...

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Bibliographic Details
Online Access: Full Text (via Springer)
Other Authors: Jin, Byoungho, Cedrola, Elena, 1965-
Format: eBook
Language:English
Published: New York : Palgrave Macmillan, [2018]
Series:Palgrave studies in practice. Global fashion brand management.
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Call Number: TT507
TT507 Available