Product innovation in the global fashion industry / Byoungho Jin, Elena Cedrola, editors.
This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, rea...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
[2018]
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| Series: | Palgrave studies in practice. Global fashion brand management.
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| Subjects: |
Table of Contents:
- Product innovation: core to continued success / Byoungho Jin and Elena Cedrola
- Stone Island: product innovation and market positioning as drivers of value creation / Fabrizio Mosca
- The Geox: the shoe that breathes / Francesca Checchinato and Tiziano Vescovi
- Nike: an innovation journey / Michelle Childsand Byoungho Jin
- Repetto, a Paris-based craft enterprise growing into a global brand: design-driven innovation and meaning strategy / Stefania Masè and Geneviève Cohen-Cheminet.