Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.

"Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than an...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Brown, Mary, 1959-
Other Authors:	Orsborn, Carol
Format:	eBook
Language:	English
Published:	New York : American Management Association, ©2006.
Subjects:	Women consumers. Consumer behavior. Marketing. Baby boom generation. Baby boom generation Consumer behavior Marketing Women consumers