The user is always right : a practical guide to creating and using personas for the Web / by Steve Mulder with Ziv Yaar.

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're makin...

Full description

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Mulder, Steve, 1968-
Other Authors:	Yaar, Ziv
Format:	eBook
Language:	English
Published:	Berkeley, Calif. : New Riders, 2006.
Series:	Voices that matter.
Subjects:	Internet marketing > Planning. Web sites > Design. Internet users. Electronic commerce > Customer services. Electronic commerce > Customer services Internet marketing > Planning Internet users Web sites > Design