Web design for ROI : turning browsers into buyers & prospects into leads / Lance Loveday & Sandra Niehaus.

Your web site is a business-design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good-it can be a powe...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Loveday, Lance
Other Authors:	Niehaus, Sandra
Format:	eBook
Language:	English
Published:	Berkeley, Calif. : New Riders, 2007.
Series:	Voices that matter.
Subjects:	Web site development. Web sites > Design. Rate of return. Rate of return Web site development Web sites > Design