Getting to innovation : how asking the right questions generates the great ideas your company needs / Arthur B. VanGundy.

This book allows readers to discover: how to write positioning and rationale statements for each challenge; how to link together multiple objectives in priority frameworks; the top 10 techniques for generating creative ideas; tips for designing and running brainstorming retreats; and, advice on how...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	VanGundy, Arthur B.
Format:	eBook
Language:	English
Published:	New York : AMACOM, ©2007.
Subjects:	Creative ability in business. Creative thinking. Organizational change. Problem solving.