The social factor : innovate, ignite, and win through mass collaboration and social networking / Maria Azua.

Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Azua, Maria, 1960-
Format:	eBook
Language:	English
Published:	Upper Saddle River, N.J. : IBM Press/Pearson, 2009, ©2010.
Subjects:	Social networks. Online social networks. Online social networks Social networks