The business of media distribution : monetizing film, TV, and video content / Jeff Ulin.

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Ulin, Jeff
Format:	eBook
Language:	English
Published:	Burlington, MA : Focal Press, ©2010.
Subjects:	Motion pictures > Marketing. Video recordings > Marketing. Television broadcasting > Marketing. Motion pictures > Marketing Television broadcasting > Marketing Video recordings > Marketing