Your brand is not your logo : it is an experience that lives in your customer's gut / Robert Brunner and Stewart Emery ; with Russ Hall.

"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Brunner, Robert, 1958-
Other Authors:	Emery, Stewart, 1941-, Hall, Russ
Format:	eBook
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Series:	FT Press Delivers elements.
Subjects:	Industrial design. Industrial design coordination. Branding (Marketing) Industrial design Industrial design coordination