Effective branding begins with a name ... and other keys to creating brands people love / Brian D. Till and Donna Heckler.

"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Till, Brian, 1960-
Other Authors:	Heckler, Donna, 1963-
Format:	eBook
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Subjects:	Branding (Marketing)