Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that m...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Van Tassel, Joan M.
Other Authors:	Poe-Howfield, Lisa
Format:	eBook
Language:	English
Published:	Burlington, MA : Focal Press/Elsevier, ©2010.
Subjects:	Mass media > Management. Mass media > Management