How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until no...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Hubbard, Douglas W., 1962-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2010.
Edition:	2nd ed.
Subjects:	Intangible property > Valuation. Intangible property > Valuation