Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox.

"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search r...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Fox, Vanessa, 1972-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, ©2010.
Subjects:	Internet marketing. Internet searching. Web search engines. Internet marketing Internet searching Web search engines