Mobile marketing for dummies / by Michael Becker and John Arnold.

"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Becker, Michael
Other Authors:	Arnold, John, 1972-
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, ©2010.
Series:	--For dummies.
Subjects:	Internet marketing. Mobile computing. Mobile commerce. Internet marketing Mobile commerce Mobile computing