The essential persona lifecycle : your guide to building and using personas / Tamara Adlin and John Pruitt.

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Adlin, Tamara
Other Authors:	Pruitt, John
Format:	eBook
Language:	English
Published:	Burlington, Mass. : Morgan Kaufmann Publishers, ©2010.
Subjects:	Product management. New products. Research, Industrial. New products Product management Research, Industrial