Smart business, social business : a playbook for social media in your organization / Michael Brito.

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using soc...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Brito, Michael
Format:	eBook
Language:	English
Published:	Indianapolis, Ind. : Que Pub., 2011, ©2012.
Subjects:	Marketing > Social aspects. Online social networks. Internet marketing. Management > Social aspects. Social responsibility of business. Internet marketing Management > Social aspects Marketing > Social aspects Online social networks Social responsibility of business