Grab more market share : how to wrangle business away from lazy competitors / Ross Shafer.

Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald�...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Shafer, Ross
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2011.
Subjects:	Industrial management. Industrial management