Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.

"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Cato, Mac
Format:	eBook
Language:	English
Published:	Beverly, Mass. : Rockport Publishers, ©2010.
Subjects:	Branding (Marketing) Consumer behavior. Identity (Psychology) Emotions > Social aspects. Communication in marketing. Creative ability in business. Communication in marketing Consumer behavior Creative ability in business Emotions > Social aspects