Branding strategies for success / Larry Light [and others].

Saved in:

Bibliographic Details
Online Access:	Full Text (via O'Reilly/Safari)
Other Authors:	Light, Larry, Kiddon, Joan, 1949-, Till, Brian, 1960-, Heckler, Donna, 1963-, Mathews, Ryan, Wacker, Watts, Brunner, Robert, Emery, Stewart, 1941-, Hall, Russ
Format:	eBook
Language:	English
Published:	[Upper Saddle River, NJ] : FT Press, [2012]
Subjects:	McDonald's Corporation > Case studies. McDonald's Corporation Branding (Marketing) > Management. Brand name products > Management. Product life cycle. Marketing. Storytelling > Economic aspects. Corporate culture. Industrial design. New products. Industrial design coordination. Branding (Marketing) > Management Brand name products > Management Corporate culture Industrial design Industrial design coordination Marketing New products Product life cycle Case studies

Internet

Holdings details from Online
Call Number:	HF5415.1255 .B73 2012
HF5415.1255 .B73 2012	Available