UnMarketing : stop marketing, start engaging / Scott Stratten.

"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Stratten, Scott
Other title:	Stop marketing, start engaging Un marketing
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : J. Wiley & Sons, ©2012.
Edition:	Rev. and updated.
Subjects:	Relationship marketing. Viral marketing. Internet marketing. Social media. Internet marketing Relationship marketing Social media Viral marketing