Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Veloso, Maria
Format:	eBook
Language:	English
Published:	New York : American Management Association, [2013]
Edition:	Third Edition.
Subjects:	Electronic commerce. Web sites > Design. Internet marketing. Internet advertising. Electronic commerce Internet advertising Internet marketing Web sites > Design