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Measuring the success of sales training : a step-by-step guide for measuring impact and calculating ROI / Patricia Pulliam Phillips, Jack J. Phillips ; with Rachel Robinson.

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"It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training progra...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Phillips, Patricia Pulliam
Format: eBook
Language:English
Published: Alexandria, Va. : ASTD Press/ROI Institute, ©2013.
Subjects:
Employees > Training of > Evaluation.
Employees > Training of > Cost effectiveness.
Rate of return.
Sales personnel > Training of.
Employees.
Employees
Employees > Training of > Cost effectiveness
Employees > Training of > Evaluation
Rate of return
Sales personnel > Training of

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Call Number: HF5549.5.T7
HF5549.5.T7 Available

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