What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their...
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San Francisco, CA :
Jossey-Bass, A Wiley Brand,
[2014]
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What great brands do : the seven brand-building principles that separate the best from the rest /
Published 2014
Full Text (via Skillsoft)
Electronic
eBook