What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their...

Full description

Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Yohn, Denise Lee, 1967-
Format:	Electronic eBook
Language:	English
Published:	San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]
Subjects:	Branding (Marketing) Brand name products. Brand name products