You should test that! : conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward.

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, cre...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Goward, Chris
Other title:Conversion optimization for more leads, sales and profit or the art and science of optimized marketing
Format: eBook
Language:English
Published: Indianapolis, IN : Wiley, ©2013.
Subjects:

Internet

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Call Number: HF5415.1265 .G722 2013
HF5415.1265 .G722 2013 Available