Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne.

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Bibliographic Details
Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Christopher, Martin
Other Authors:	Payne, Adrian, Ballantyne, David
Format:	eBook
Language:	English
Published:	Oxford, U.K. ; Burlington, Mass. : Butterworth-Heinemann, 2008, ©2002.
Subjects:	Relationship marketing. Customer relations > Management. Marketing. Customer relations > Management Marketing Relationship marketing

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Call Number:	HD5415.55 .C527 2008
HD5415.55 .C527 2008	Available