The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving / Jeff Brooks.

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Brooks, Jeff, 1961-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2014]
Subjects:	Fund raising. Nonprofit organizations > Marketing. Nonprofit organizations > Management. Branding (Marketing) Fund raising Nonprofit organizations > Management Nonprofit organizations > Marketing