Right-time experiences : driving revenue with mobile and big data / Maribel Lopez.

"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes,...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Lopez, Maribel, 1968-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., 2014.
Subjects:	Information technology > Management. Technological innovations > Management. Big data > Economic aspects. Strategic planning. Information technology > Management Strategic planning Technological innovations > Management