Winning global markets : how businesses invest and prosper in the world's high-growth cities / Philip Kotler and Milton Kotler.
"A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and th...
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Full Text (via O'Reilly/Safari) |
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons,
2014.
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Internet
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| Call Number: |
HF5415
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| HF5415 | Available |