Color forecasting for fashion / Kate Scully, Debra Johnston Cobb.

Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Scully, Kate (Author), Cobb, Debra Johnston (Author)
Format:	eBook
Language:	English
Published:	London : Laurence King Publishing, 2012.
Series:	Portfolio skills. Fashion & textiles.
Subjects:	Color in clothing > Forecasting. Fashion design. Fashion > Forecasting. Clothing trade > Forecasting. Clothing trade > Forecasting Fashion design Fashion > Forecasting