Safeguarding intangible assets / Michael D. Moberly.

Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Moberly, Michael D.
Format:	eBook
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2014.
Subjects:	Corporate culture. Organizational behavior. Intangible property. Corporate culture Intangible property Organizational behavior