Safeguarding intangible assets / Michael D. Moberly.
Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.
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Full Text (via O'Reilly/Safari) |
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| Format: | eBook |
| Language: | English |
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Oxford :
Butterworth-Heinemann,
2014.
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Table of Contents:
- 1. Intangible assets
- 2. Managing intangible assets
- 3. Intangible assets business transaction due diligence
- 4. New dimensions for company management
- 5. Company culture
- 6. Reputation risks and their management
- 7. Distinguishing intellectual property and intangible assets
- 8. Intangible asset training
- 9. Measuring performance of intangible assets
- 10. Insider risks and threats to intangible assets
- 11. Intangible asset strategist and risk specialist
- 12. Intangible assets in 2014 and beyond : where businesses must be!