The reciprocity advantage : a new way to partner for innovation and growth / Bob Johansen and Karl Ronn.

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions occurring. These disruptions revolutionize how companies can partner to create new growth: define your right-of-way (the underutilized resources you already own that you can share with others)...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Johansen, Robert
Other Authors:	Ronn, Karl
Format:	eBook
Language:	English
Published:	San Francisco, CA : Berrett-Koehler, ©2014.
Edition:	1st ed.
Series:	BK business book.
Subjects:	Strategic alliances (Business) Technological innovations. Reciprocity (Psychology) Technological innovations